Gregorio Amaro, Principal & Creative Director
Gregorio Amaro has two decades of experience as a creative director. He has led design teams in both North and South America and has worked on a diverse range of projects from identity systems, periodical design and packaging to exhibits, digital games, and web sites. His client list includes Time Warner, Outside Magazine, Latino USA, Dartmouth College, Northeastern University, University of Texas at Austin, Lextranet and Trilogy among others. He has also collaborated with advertising agencies and design firms, including May & Co., Good Design, Neri Design Group, FusionSpark Media and Stark+Scott Advertising. Gregorio received a BFA in Graphic Design and Packaging from Art Center College of Design in Pasadena, California and a (MALS) Master of Arts in Liberal Studies at Dartmouth College in Hanover, New Hampshire.
Awards include: CASE (Council of the Advancement and Support of Education) Silver Medal for Overall Excellence, Gold Medals for Best Articles, Top Ten Magazine Design in the Country and a Silver Medal for Event Design.
We are awash in information. E-mail, social media, newspapers, radio stations, television and the Internet keep us up-to-date with the world around us. If we were to add up the hours spent accessing this information it would lead to astonishing conclusions. But what do we do with all of this information? Instead of harnessing it we drown in it. When an audience encounters a new brochure, package, publication or website, the first question they ask is: what makes this so different that I should do business with them? If the piece is too challenging, we lose them. Too message-y and we confuse them. But if the piece, no matter the medium, surprises and delights, you get their attention, gain their trust and strengthen their emotional connection to the brand.
Goyografica is committed to clear, solid, thoughtful, creative communication that enables clients to reach their target audiences in a succinct, effective and engaging way.
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